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The marketing management is emerging as one of the differentials for companies to excel in a market increasingly competitive. Not only in the corporate sphere as well as in government and elections is essential to understand consumer behavior in the process of decision making. And this is what the Place Market Research can do for you!

Navigating the site of the Place you can know what we can do for your business. We are a company specialized in conducting quantitative and qualitative research and can help you make better strategic decisions.

Content available on the site we found very useful as articles related to our area of operation and some research reports to the authorized disclosure. A Place Market Research can help you establish a strategic thinking, since one of our highlights is the interpretation of research results in the light of marketing concepts, when presented with recommendations for action.

 


Understanding the Electoral Research (Part 2): Understanding the margins of error PDF Print E-mail
Sunday, 30 August 2009 21:37

When you are collecting data on an election or a response to any other form of research marketing, research can be an effective tool to measure the response of voters / consumers issues. As we know, specifically in the electoral context, different companies / institutions investigate and collect data on the same phenomena. And why different numbers? One answer lies in determining the margin of error.

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Understanding the Electoral Research (Part 1) PDF Print E-mail
Sunday, 30 August 2009 21:37

In a poll election candidate X appears to lead with 5 points ahead of the runner. Another study is the candidate Y will appear first. Ai appears further search where X continues to lead, but the Z candidate suddenly appears and takes the second position. This is an example of how fast the "winds of politics blow or just evidence of research (s) poorly done (s)?

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How about an affair in Shopping, complete with happy hour and a hot dog fast food? (Article published in JB on 21/05/2009) PDF Print E-mail
Tuesday, 26 May 2009 17:11
Just been sanctioned in Rio a law which requires set ads containing foreign words to show off their translations into Portuguese, next door, the same size, under penalty of up to 5 thousand dollars in fines and, in case of recurrence until the suspension of license.
Last Updated on Tuesday, 26 May 2009 17:19
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MythBusters: The Election of Obama! * (Article published in JB on 24/02/2009) PDF Print E-mail
Thursday, 05 February 2009 00:00

The election of Barack Obama to become president of the U.S. left some lessons for us who follow the steps of the electoral process from the perspective of marketing.

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Pesquisa Novas Mídias e as Eleições

Elections 2008

The Position Research was active in the process of political research-election in municipal elections of 2008. Altogether nineteen cities were investigated quantitatively and qualitatively. In the "delivery" of our site you have found some of the reports produced by our company.